Alone Yet Not Alone, the Christian movie that generated controversy when its Oscar nomination for best song was rescinded two months ago, will be released on 200 screens June 13 through a distribution company that guarantees an audience to theaters that agree to show their films.
Alone Yet Not Alone is based on the true story of sisters Barbaraand Regina Leininger, who were captured by Delaware Indians during the French and Indian War circa 1755. The film played briefly in 11 markets last fall and garnered a healthy per-screen average of $11,434, in part because many seats were presold through Seatzy, a company launched last year for the purpose of distributing primarily faith-based and family friendly movies.
When Seatzy distributes a film, it posts a photo, description and trailer at Seatzy.com and, through an arrangement withAmazon.com, allows those interested in seeing it to reserve a ticket several weeks in advance. Oftentimes, churches and other groups will reserve dozens of tickets in a particular market. Once 500 tickets are reserved in a geographic area, Seatzy entices a nearby theater to show the film for at least a week by guaranteeing a prepaid audience.
Seatzy CEO Dan Merrell says he founded the company to “take the mystery out of where to open a small film and how wide, because too many theaters, distributors and investors were losing money.”
Read the full article at Hollywood Reporter.