The Love Dare book, again a New York Times number 1 bestseller in its 20th week on the paperback/advice list, now has 2.2 million copies in print. The Love Dare was also a plot device in Fireproof—the top-grossing independent film of 2008.
B&H Publishers prints and distributes the paperback version of The Love Dare (released at the time of the movie’s premier), the leather-like Legacy Edition and, most recently, the Spanish version. “Looking back, what a brilliant idea to put a life-changing book in the plot of a life-changing movie,” said John Thompson, B&H marketing vice president. “Every movie showing promotes the book, and it makes sense: both movie and book are deliberate ministry to help restore marriages.”
And both hit bulls’ eyes. Thousands of emails and testimonials—many of them at www.SharetheLoveDare.com —report relationships restored, marriages saved, love recaptured, divorces dissolved—even renewal in non-romantic relationships such as parents and children, brothers and sisters.
The Love Dare entered the market timed with the movie premier on September 26, 2008. By the end of opening weekend, Fireproof was fourth in the nation and The Love Dare—a book the father in the movie asks his son to read—was shooting up the Amazon charts. Fireproof is the story of a fireman who can rescue strangers but is at a loss to save his own marriage.
Many, many churches have purchased the Fireproof DVD in site-license packages that include banners, tickets, brochures, and more. Many of those churches will have one or both spouses in couples taking The Love Dare challenge in groups and classes.
“Far more than a movie or a book, this is a movement,” Thompson said. “Lives changed and grassroots endorsements spread like wildfire. We’ve been privileged to see the phenomenon at ground level.”