ChristianCinema.com: 1-888-466-8432
   Home My Account  |  Cart Contents  |  Checkout   
SHOP CATEGORIES
MOVIE REVIEWS
Videos (5222)
TV Movies (543)
FEATURED
WHAT'S NEW   [more...]
Revelation Road - Blu-ray
Revelation Road - Blu-ray
List Price: $9.99
Your Price: $8.99
The Beginning of the End
ChristianCinema.com Entertainment News  < Previous Article       Next Article > 
TELEVISION IS LOOKING UP - GMC TV CHANGES ITS NAME TO UP ENTERTAINMENT
TELEVISION IS LOOKING UP - GMC TV CHANGES ITS NAME TO UP ENTERTAINMENT

TELEVISION IS LOOKING UP - GMC TV CHANGES ITS NAME TO UP ENTERTAINMENT

ATLANTA  May 30, 2013  At the stroke of midnight as the calendar turns to June 1, GMC TV will begin writing the latest chapter in its evolution as Americas leading television destination for uplifting entertainment when the network changes its name to UP. The fresh, new name will better communicate a clear sense of the networks unique brand position, which has always been, and will continue to be, Uplifting Entertainment.

Along with the new name the network introduces a new URL, UPtv.com, and the companys corporate name changes to UP Entertainment, LLC.

The response to our new name has been phenomenally positive, said Charley Humbard, president and CEO. The beauty of UP is that it needs no explanation. Every hour of programming on UP is uplifting, inspiring and entertaining for the whole family. It captures the essence of our brand  uplifting entertainment - and will lend itself to many interesting and fun creative executions.

Like Us on Facebook

Uplifting EntertainmentStarting June 1, viewers continue to see the great programming they have come to love along with a new logo and new on-air look. The introduction of UP will be supported with on-air image and cross-channel spots, a multi-platform marketing initiative and the launch of the on-air Summer UP campaign.

The network will continue to present quality programming designed to make a positive impact on its viewers. The debut weekend will feature all new UP Originals including on Saturday, June 1 at 7, 9 and 11 p.m. EDT the new UP Original Stage Play, Love will Find a Way starring Christian Keyes (Whats Done In The Dark, Madea Goes To Jail), Gabrielle Dennis (The Game), Jason Weaver (Drumline, ATL), Vanessa Simmons (Runs House, Dysfunctional Friends), Carl Payne (Martin, The Game), Shanti Lowry (The Game, The Closer) and Suveria Mota (Las Pandillas de Los Angeles). On Sunday, June 2 at 7, 9 and 11 p.m. EDT, the network will present the UP Original Movie Jimmy starring Ian Colletti (Rake), Patrick Fabian (Saved by the Bell), Kelly Carlson (Nip/Tuck), Chuck Carrington (JAG), with Bob Gunton (The Shawshank Redemption) and Ted Levine (Monk). Jimmy is directed by Mark Freiburger.

UP is the networks most extensive step in the evolution of the brand since the network launched in 2004 as the Gospel Music Channel, which subsequently evolved to be known as GMC TV: Uplifting Entertainment. The UP concept was conceived as an upbeat, positive and playful way to communicate the networks unique brand promise and position as the destination for the best in family friendlyUplifting Entertainment.

The introduction of UP will build on the momentum of GMC being the fastest-growing entertainment network in ad-supported cable in 2012 among W25-54 (+80% growth), as well as the second fastest growing among A25-54 (+67%), A18-49 (+50%) and W18-49 (+62%) (source: Nielsen LSD M-Su 6a-6a 12/27/10-12/25/11 vs 12/26/11-12/30/12 AA (000), rank % growth v YA among General Entertainment nets).

The network recently unveiled its most ambitious original programming slate in its eight-year history, including more than 60 World Premieres for the 2013-14 season.

Add a comment:

ChristianCinema.com on Facebook
BEST SELLING
BUYER REVIEWS [more...]
Galilee: The Land Where Jesus Walked - DVD
5 of 5 Stars!
Galilee: The Land Where Jesus Walked - DVD
Wonderful Thank you... [read more]
SPECIALS  [more...]
Flame On - DVD
Flame On - DVD
List Price: $5.00
Your Price: $3.50
A True Story of Hope in the Midst of Great Personal Tragedy
Quote For The Day
"The Lord has already told you what is good, and this is what he requires: to do what is right, to love mercy, and to walk humbly with your God."
- Micah 6:8 NLT

What customers say about ChristianCinema.com:
" I'm very happy to have found a place where I can find quality films without all the other hype you have to go through." - Teresa Hill

Click to verify BBB accreditation and to see a BBB report.

Shop

Popular Searches
Browse DVDs
What's New
Public Performance
Rent Christian DVDs

News

Christian Movie News
Christian Movie Reviews
RSS News/Product Feed
Subscribe to Newsletter
Previous Newsletters

Customer Care

My Account
Contact Us
Order Status
Shipping
Returns
Redeem Account Credit

ChristianCinema.com

About Us
FAQs & Customer Service
Find us on Facebook
Follow us on Twitter
Affiliates Information
Affiliates Login
Advertising

ChristianCinema.com

326 Sterling Browning Rd
Suite 123
Hollywood Park, TX 78232

1-888-466-8432
Contact Us

Office Hours:
Monday-Friday 9am-5pm (Central)