'Crescendo' on track to raise $1 million dollars for pregnancy centers worldwide, with strong opening weekend garnering several hundred thousand dollars.
Los Angeles, Calif. (March 7, 2013)—Movie to Movement’s inspirational short film, Crescendo debuted on nearly 100 screens last weekend, and raised several hundred thousand dollars for pregnancy centers worldwide.
“We are so excited to see the response people are having to this film,” says producer of Crescendo and President/Founder of Movie to Movement. “We are on track to raise $1 million by the end of the month and aim to host 900 more screenings and raise $10 million by the end of 2013. I am confident that will happen. We are so thankful for the support people have shown and encourage everyone to get involved!”
Pregnancy centers are sharing their enthusiasm about the project and continuing to support the movement by hosting additional screenings of the film that celebrates the beauty of life.
"For a small town parish our hall was packed with young teens to elderly, so the event was a success! It was beautifully done and the ending definitely had the anticipated ‘wow’ factor.” - Mary Lou Cummings, OCDS
"It was a huge success. We had a packed house with many from the community who had never been to an Aid for Women event.” - Frances Jimenez, Aid For Women”
Jones and Crescendo’s Executive Producer Pattie Mallette, who has a strikingly similar story to the woman portrayed in the movie and poignantly shares at the end of the film, have appeared on various media platforms sharing the message behind the film including the TODAY Show, CNN, Huckabee, SIRIUS XM, Entertainment Tonight, Wall Street Journal and more.
To coincide with the release of Crescendo, Movie to Movement launched The Love & Beauty Fund. The Love & Beauty Fund offers organizations the opportunity to screen Crescendo in their communities for a flat fee of $1,000. Fifty percent of the proceeds will be donated and the remaining will go towards Movie to Movement, enabling them to make more influential films.
Based on a true story, Crescendo is set in the 18th century Holy Roman Empire where a series of events turn an ordinary day into an extraordinary experience for a woman whose life will never be the same. Written and directed by Alonso Alvarez, the film stars Ali Landry, Montserrat Espalde, Patrick Nuo, and Jennifer Cadena. With Eduardo Verastigui (Bella) serving as executive producer alongside New York Times Bestselling Author Pattie Mallette, the film was shot entirely on the Universal Studios back lot and has already seen success in the film festival circuit having received the Crystal Heart award at the 2011 Heartland Film festival and won top short film honors at the Hollywood Film Festival.