Phil Cooke to Christian Movie-Goers: We Could Change Hollywood Tomorrow
By Alex Murashko , Christian Post Reporter
SAN DIEGO, Calif. – Filmmaker and media consultant Phil Cooke said it's time for Christians to show Hollywood movie executives that movies of high quality and moral standards are in large demand by attending such movies, preferably on opening night, in high numbers.
"As Christians, we've done a bad job of voting at the box office. We boycott movies we don't like. We criticize movies we don't like. Hollywood couldn't care less about boycotts," said Cooke during a panel discussion workshop at the San Diego Christian Film Festival on Sunday.
A common complaint among Christian movie-goers is that filmmakers have lowered the bar when it comes to what they consider acceptable behavior and depictions in movies. Portrayals of violence, sex, and the omission of traditional values seems to be on the rise, many Christians believe.
However, movie executives "could care less about criticism," Cooke said. High ticket sales numbers at the box office is what is most impactful, he explained.
"With 71 million evangelical Christians in America, if we actually went out on opening night to movies we support I just think we would change Hollywood tomorrow. That's what gets [movie executives'] attention – box office. Yet, we don't," he said.
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