Love Dare Goes Platinum
The Love Dare—the book that began as a plot device in the number-one 2008 indie theatrical film Fireproof, sold more than 2 million copies and, after 32 weeks remains atop the New York Times bestseller list—received the Platinum Award (more than 1 million sold) from the Evangelical Christian Publishers Association (EPCA) at its Executive Leadership Summit in late April 2009.
Printed and distributed by B&H Publishing, The Love Dare sells in both paperback and leather-like (much as it appears in the movie Fireproof) Legacy editions—and in English and Spanish versions. Churches, groups, and individuals nationwide buy the books in bulk and now order accompanying workbooks.
Since Rick Warren’s release of The Purpose Driven Life, no Christian "advice" book has captured wide public interest like this small series of 40 daily challenges to learn and practice unconditional love for one’s spouse.
"We knew Fireproof would spur book sales but no one could have anticipated all this," said B&H Marketing Vice President John Thompson. "The EPCA award underscores that the book and movie have long graduated from 'products' to a marriage movement. Lives are changing—and that’s why we’re all here."