THE DOVE FOUNDATION is a nonprofit pro-family organization established to encourage and promote the creation, production, distribution and consumption of wholesome family entertainment. The Foundation, free from commercial pressures, awards a blue and white Dove Seal to any movie or video that is rated "family-friendly" by its film review board.
The late Steve Allen, entertainer and Dove advisor called the Dove Seal, "the Good Housekeeping Seal for Family Entertainment."
Business, civic, religious and pro-family leaders nationwide have expressed support for The Dove Foundation and its seal of approval.
Dove's Progressive Goals
Locate good, morally sound feature films and videos and mark them with the Dove Family-Approved Seal.
Select certain high quality PG, PG-13 and R-rated films, and recommend their release in Family-Edited versions.
Encourage filmmakers to understand that there is a huge “family audience” in this country that would like to see them produce more wholesome Family-Scripted movies.
The Dove Foundation is working with the entertainment industry to help them identify and serve people who are eager to watch high quality, wholesome movies.
The Dove Seal makes it easy for customers to identify titles that are safe for family viewing. Consumers are casting their votes for "family-friendly" movies by choosing titles that display the Dove Seal.